After setting up Automation Jobs and Anomaly tracking, you'll start to see Insight cards created in your account. You can use these cards to prioritize tasks and create automated client reports with Looker Studio.
When a Google review is left, define which star ratings will trigger a notification.
Google reviews are great for businesses to increase visibility, but monitoring them all for the few that need attention can be tedious. This automation job allows you to define which ratings will trigger an insight to be created and slack and/or email notification to be sent. Choose to only monitor for 1 or 2-star reviews to filter out the noise and be pro-active with client or stakeholder communication.
Get an alert when a Google review is edited or removed from your Business Profile.
Get notifications each time someone suggests a change to your GBP Listing.
GBP listings are prone to the public, competitor and 3rd party apps adjusting information. Google doesn't send you a notification when a suggestion has been made and relies on you to login to the GBP Dashboard to check. If left unmonitored, those changes are automatically accepted and can cause ranking issues due to NAP consistency, along with lost business from wrong or misleading information like opening hours. Solve this with a simple notification and revert any changes that you deem incorrect.
Get a notification when someone leaves an answer on your GBP listing.
GBP Answers are in response to a Question being added to your listing (We have an automation job for Questions too) and anyone with a Google account can leave an answer. Relying on the public to answer questions on your GBP listing can lead to incorrect answers that may negatively affect how customers perceive your brand. Take control and ensure that you address any answers left on your GBP listing by getting a real time notification.
Get a notification when someone leaves a question on your GBP listing.
GBP Questions are great for engaging prospects with information they are likely to ask, without ever leaving the SERP. Failing to answer a question can leave a business looking disconnected to their audience and worse case, a reply left by someone that is incorrect that causes people to find an alternative. This is easily avoidable by having an insight created for each question left so that you have a clear way of knowing what you need to attend to.
Get notifications each time someone changes your GBP Listing.
Record each modification to your Google Business Profile to track the impact of profile optimizations, changes that are published from 3rd party apps or submissions by a public user.
Track movements in your Search Console (Organic) rankings.
Choose from different types of tracking:
Flexible movement types along with country, device and search appearance options allows you to keep tabs on your rankings without manual analysis.
Monitor your Google Ads account for changes and when a change has not been made after the threshold you set, a reminder will be sent.
This job is great for internal Agency compliance to ensure that account managers are maintaining client accounts to an SLA (Service Level Agreement) or a quick reminder for yourself to jump back into an account if you juggle lots of accounts.
Google keeps a history of changes at the Account level, but doesn't record or notify you about View level changes. For example, any time someone makes a change to the Goal configuration (most often used within Google Ads to improve performance) you will now have a full history of the when and what the change was. This is crucial for understanding if you want to look back at Goal performance over time and unsure if there was a change in what or how something is being tracked.
No more surprises when a goal has been changed, get an alert and be in the know.
Web crawlers, such as Google bot, rely on the robots.txt file to inform them about which areas of the website should not be processed or scanned. Tracking changes will ensure that you are always informed about changes that could detrimentally affect your site appearing in search results.
Pages that are broken or redirected should be corrected as part of any site health routine. This job will crawl your site every day and check each page against the list of HTTP status codes. If a page is found that returns a matching code then an Insight will be created, giving you a list of action items to fix.
This automation job tracks the movements of Search Console metrics. The comparison window allows you to look for movements over a rolling time window when compared to the previous period and will notify you when your threshold is metric.
Prevent poor landing page experiences by constantly monitoring your destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page. Text matching can be utilized for checking if an item is out of stock or an error page that doesn't throw a status code error. You can also add tags to any Ads within your Google Ads account when triggered, to make finding and pausing Ads within the native Google Ads interface easy.
Prevent poor landing page experiences by constantly monitoring destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page. Text matching can be utilized for checking if an item is out of stock or an error page that doesn't throw a status code error. You can also add tags to any Ads within your Facebook Ads account when triggered, to make finding and pausing Ads within the native Facebook Ads interface easy.
Prevent poor landing page experiences by constantly monitoring destination URLs. This Automation Job pulls all of your URLs and checks them for status code errors and/or specific text on the page. Text matching can be utilized for checking if an item is out of stock or an error page that doesn't throw a status code error. You can also add tags to any Ads within your Microsoft Ads account when triggered, to make finding and pausing Ads within the native Microsoft Ads interface easy.
Select the metrics that will be monitored for anomalies and avoid the noise.
Choose how and when you get notified, via Slack or email for example.
Run automations on a schedule (Hourly, Daily, Weekly, Monthly or Instant) that suits you.
Create comments on Insights, which can be shared with your team or with clients in automated reporting.
Configure the logic of each automation job that suits your application and business rules.
Once your automation jobs are set up, get a clear view of what is running across your account.
Choose if you want to be notified about positive changes, negative changes, or both.
Scale up with confidence. We can handle thousands of automation jobs at high frequency.
Recognize the unknowns in your marketing data.
