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Frequently Asked Questions

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Insights

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Insights

Insight | Google Search Console

Google Search Console

Insight | Google Business Profile

Google Business Profile

Insight | Google Ads

Google Ads

Insight | Google Analytics

Google Analytics

Insight | Website

Website

Insight | Facebook Ads

Facebook Ads

Insight | Microsoft Ads

Microsoft Ads

Automation Jobs

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Automation Jobs

Automation | Google Search Console

Google Search Console

Automation | Google Business Profile

Google Business Profile

Automation | Google Ads

Google Ads

Automation | Google Analytics

Google Analytics

Automation | Website

Website

Automation | Facebook Ads

Facebook Ads

Automation | Microsoft Ads

Microsoft Ads

KPI Management

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KPI Management

KPI Management | Google Analytics

Google Analytics

KPI Management | Google Ads

Google Ads

KPI Management | Google Business Profile

Google Business Profile

KPI Management | Facebook Ads

Facebook Ads

KPI Management | Microsoft Ads

Microsoft Ads

KPI Management | Google Sheets

Google Sheets

Budget Tracking

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Budget Tracking

Budget Tracking | Google Sheets

Google Sheets

Anomaly Detection

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Anomaly Detection

Data Warehouse

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Data Warehouse

Data Warehouse | Google Looker Studio

Google Looker Studio

Data Warehouse | BigQuery

Google BigQuery

Data Warehouse | Google Business Profile

Google Business Profile (Formerly Google My Business)

Data Warehouse | Google Search Console

Google Search Console

Data Warehouse | Facebook Ads

Facebook Ads

Local Listings

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Local Listings

Reviews

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Reviews

Settings

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Settings

Integrations

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Integrations

Integrations | Google Looker Studio

Google Looker Studio

Integrations | Slack

Slack

Integrations | Zapier

Zapier

Integrations | Make

Make

Integrations | Webhook

Webhook

Comments

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Comments

Comments | Slack

Slack

Extensions

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Extension

Extension | Explorer

Branch Explorer

Recent Updates

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Account Settings

Settings

Acknowledging and Resolving Insights

Insights

Add comment from Slack

Comments | Slack

Adding a User

Users

An overview of Local Listings

Local Listings

An overview of Reviews

Reviews

Analysis

Anomalies Bulk Action

Anomaly Detection

Anomaly Algorithm

Anomaly Detection

Integrations | Webhook

Anomaly Detection Insight

Insights

Anomaly Detection Settings

Anomaly Detection

Anomaly Job Common Errors

Anomaly Detection

Attributes

Local Listings

Authentication

Integrations | Make

Auto Resolving

Insights

Automatic Schema Updates

Data Warehouse

Automation Job Common Errors

Automation Jobs

Automation: Facebook Ads Destination URL Checker

Integrations | Webhook

Automation: Google Ads Change History

Integrations | Webhook

Automation: Google Ads Destination URL Checker

Integrations | Webhook

Automation: Google Analytics Change History

Integrations | Webhook

Automation: Google Business Profile Answer

Integrations | Webhook

Automation: Google Business Profile Change History

Integrations | Webhook

Automation: Google Business Profile Pending Updates

Integrations | Webhook

Automation: Google Business Profile Question

Integrations | Webhook

Automation: Google Review

Integrations | Webhook

Automation: Google Review Change History

Integrations | Webhook

Automation: Microsoft Ads Destination URL Checker

Integrations | Webhook

Automation: Page Status Checker

Integrations | Webhook

Automation: Robots.txt Change Detection

Integrations | Webhook

Automation: Search Console Activity

Integrations | Webhook

Automation: Search Console Keyword Movement

Integrations | Webhook

Automations Bulk Action

Automation Jobs

Budget Campaign Dynamic Filter

Budget Tracking

Budget Tracking

Budget Tracking

Budget Tracking

Integrations | Webhook

Budget Tracking

Budget Tracking

Local Listings

Local Listings | Media

Calendar

Social Posts

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Settings

Data Source Metrics

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Metric Name	Description
Avg. CPC	The average cost for each click (all).
CPM	The average cost for 1,000 impressions.
CPP	The average cost to reach 1,000 people. This metric is estimated.
CTR	The percentage of times people saw your ad and performed a click (all).
Avg. CPV	The average cost per view.
CPM	The average cost for 1,000 impressions.
Frequency	The average number of times each person saw your ad. This metric is estimated.
Purchase ROAS
Website Purchase ROAS	The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
Full View Impressions	The number of Full Views on your Page's posts as a result of your ad.
Full View Reach	The number of people who performed a Full View on your Page's post as a result of your ad.
Impressions	The number of times your ads were on screen.
Reach	The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
Spend	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
App Installs	The number of app installs that were recorded as app events and attributed to your ads.
App Users
Check-Ins
Post Comments
Credit Spends	The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.
Landing Page Views	The number of times a person clicked on an ad link and then successfully loaded the destination webpage or Instant Experience. To report on landing page views, you must have created a Facebook pixel.
Page Likes
Link Clicks
Mobile App Installs	The number of installs of your mobile app that were recorded as app events and attributed to your ads.
Adds Payment Info	The number of add payment info events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Adds To Cart	The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Adds To Wishlist	The number of add to wishlist events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Completed Registration	The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Initiates Checkout	The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Leads
Purchases	The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Searchs	The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Views Content	The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
On-Facebook Workflow Completions
Blocked Messaging Conversations
Messaging Conversations Started
New Messaging Conversations
Post Saves	The total number of times your ad has been saved.
On-Facebook Purchases
Outbound Clicks	Outbound clicks show the number of clicks on links that take people off-Facebook owned properties.
Page Photo Views
Post Shares
Post Reactions	The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
Event Responses	The number of people who responded Interested or Going to your Facebook event.
3-Second Video Views
App Engagement
App Story
Page Engagement
Page Story
Post Engagement
Instagram Profile Engagement
Post Story
Offsite Conversion
Onsite Conversion
App Custom Event
Onsite Web App Event
Mobile App Retention
Offsite Engagement
Store Visit With Dwell
Add To Cart
Onsite App Add to Cart
Onsite Web Add to Cart
Onsite Web App Add to Cart
Complete Registration
Purchase
Onsite App Purchase
All On-Facebook Leads
Onsite Web Purchase
Search
View Content
Onsite App View Content
Onsite Web View Content
Onsite Web App View Content
Initiate Checkout
Add Payment Info
Add to Wishlist
All offsite leads plus all On-Facebook leads
On-Facebook leads coming from Messenger and Instant Forms
Omni App Install	The estimated number of completed app installs across all channels
Omni Purchase	action_omni_purchase The number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Add to Cart	The number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Complete Registration	The number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni View Content	The number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Search	The number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Initiated Checkout	The number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Achievement Unlocked	The number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Activate App	The number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Omni Level Achieved	The estimated number of completed level across all channels.
Omni Rate	The number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business Tool.
Omni Spend Credits	The number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spent.
Omni Tutorial Completion	action_omni_tutorial_completion The number of completed tu.torial events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Subscribe	The number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools.
Cost per App Install
Cost per App Use
Cost per Check in
Cost per Comment
Cost per Landing Page View
Cost per Like
Cost per Custom Pixel Event
Cost per Offsite Lead
Cost per Offsite Purchase
Cost per Offsite Search
Cost per Offsite Views Content
Cost per On-Facebook Workflow Completion
Cost per Post Save
Cost per On-Facebok Purchase
Cost per Outbound Click
Cost per Page Photo View
Cost per Post
Cost per Post Reaction
Cost per Event Responses
Cost per 3-Second Video Views
Cost per App Engagement
Cost per App Story
Cost per Page Engagement
Cost per Page Story
Cost per Post Engagement
Cost per Instagram Profile Engagement
Cost per Post Story
Cost per Offsite Conversion
Cost per Onsite Conversion
Cost per App Custom Event
Cost per Onsite Web App Event
Cost per Offsite Engagement
Cost per Purchase
Cost per All On-Facebook Leads
Cost per Onsite Web Purchase
Cost per Search
Cost per View Content
Cost per All offsite leads plus all On-Facebook leads
Cost per On-Facebook leads coming from Messenger and Instant Forms

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Data Source Metrics