Frequently Asked Questions
Clients
Users
Insights
Insight | Google Search Console
Insight | Google Business Profile
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Automation Jobs
Automation | Google Search Console
Automation | Google Business Profile
Automation | Google Ads
Automation | Google Analytics
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KPI Management
KPI Management | Google Analytics
KPI Management | Google Ads
KPI Management | Google Business Profile
KPI Management | Facebook Ads
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Budget Tracking
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Anomaly Detection
Data Warehouse
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Extension
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Insights
Anomaly Detection
Anomaly Detection
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Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Integrations | Webhook
Budget Tracking
Budget Tracking
Local Listings
Local Listings | Media
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Local Listings | Categories & Services
Local Listings | Categories & Services
Local Listings | Categories & Services
Users
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Clients
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Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Local Listings | Media
KPI Management
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Automation Jobs
Social Posts
Clients
Data Warehouse | Google Looker Studio
Data Warehouse
Social Posts
Data Warehouse | BigQuery
KPI Management
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Data Warehouse
Data Warehouse
Data Warehouse
Clients
Users
Settings
Social Posts
Data Warehouse | Google Looker Studio
Data Warehouse
Comments
Settings
Settings
Social Posts
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Reviews
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Looker Studio
Comments
Local Listings
Frequently Asked Questions
Local Listings | Media
Insights
KPI Management
KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Local Listings
Local Listings
Local Listings | Media
Integrations | Google Looker Studio
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Integrations | Google Looker Studio
Settings
Local Listings | Media
Local Listings | Media
Local Listings | Media
Social Posts
Local Listings | Media
Automation | Microsoft Ads
Insight | Microsoft Ads
Automation | Website
Insight | Website
Local Listings
Reviews
Data Warehouse
Local Listings | Platforms
Clients
Social Posts | Google Business Profile
Clients
Social Posts
Local Listings
Data Warehouse | Google Looker Studio
Insights
Reviews
Reviews
Reviews
Reviews
Automation | Website
Insight | Website
Automation | Website
KPI Management
Social Posts
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Local Listings
Clients
Integrations | Slack
Local Listings | Categories & Services
Local Listings | Categories & Services
Social Posts
Frequently Asked Questions
Settings
Extension | Explorer
Users
Settings
Comments | Slack
Users
Local Listings
Reviews
Analysis
Anomaly Detection
Anomaly Detection
Integrations | Webhook
Insights
Anomaly Detection
Anomaly Detection
Local Listings
Integrations | Make
Insights
Data Warehouse
Automation Jobs
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Integrations | Webhook
Automation Jobs
Budget Tracking
Budget Tracking
Budget Tracking
Budget Tracking
Integrations | Webhook
Budget Tracking
Budget Tracking
Local Listings
Local Listings | Media
Social Posts
Settings
Local Listings | Categories & Services
Local Listings | Categories & Services
Local Listings | Categories & Services
Users
Clients
Clients
Comments
Settings
Settings
Integrations | Zapier
Settings
Settings
Settings
Settings
Integrations | Slack
Settings
Local Listings | Media
KPI Management
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Data Warehouse | Google Looker Studio
Automation Jobs
Social Posts
Clients
Data Warehouse | Google Looker Studio
Data Warehouse
Social Posts
Data Warehouse | BigQuery
KPI Management
KPI Management | Microsoft Ads
KPI Management | Google Business Profile
KPI Management | Google Analytics
KPI Management | Facebook Ads
KPI Management | Google Ads
Data Warehouse
Data Warehouse
Data Warehouse
Clients
Users
Settings
Social Posts
Data Warehouse | Google Looker Studio
Data Warehouse
Comments
Settings
Settings
Social Posts
Data Warehouse | Facebook Ads
KPI Management | Facebook Ads
Automation | Facebook Ads
Insight | Facebook Ads
Reviews
Settings
Data Warehouse | Google Business Profile
Frequently Asked Questions
Settings
Automation | Google Ads
Insight | Google Ads
Automation | Google Ads
Insight | Google Ads
Automation | Google Analytics
Insight | Google Analytics
Data Warehouse | BigQuery
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Automation | Google Business Profile
Insight | Google Business Profile
Data Warehouse
Data Warehouse | Google Search Console
Budget Tracking | Google Sheets
KPI Management | Google Sheets
Data Warehouse | Google Looker Studio
Comments
Local Listings
Frequently Asked Questions
Local Listings | Media
Insights
KPI Management
KPI Management
KPI Management
Insights
Integrations | Webhook
KPI Management
KPI Management
KPI Management
KPI Management
KPI Management
Local Listings
Local Listings
Local Listings | Media
Integrations | Google Looker Studio
Data Warehouse | BigQuery
Data Warehouse | BigQuery
Integrations | Google Looker Studio
Settings
Local Listings | Media
Local Listings | Media
Local Listings | Media
Social Posts
Local Listings | Media
Automation | Microsoft Ads
Insight | Microsoft Ads
Automation | Website
Insight | Website
Local Listings
Reviews
Data Warehouse
Local Listings | Platforms
Clients
Social Posts | Google Business Profile
Clients
Social Posts
Local Listings
Data Warehouse | Google Looker Studio
Insights
Reviews
Reviews
Reviews
Reviews
Automation | Website
Insight | Website
Automation | Website
KPI Management
Social Posts
Automation | Google Search Console
Insight | Google Search Console
Automation | Google Search Console
Insight | Google Search Console
Local Listings
Clients
Integrations | Slack
Local Listings | Categories & Services
Local Listings | Categories & Services
Social Posts
Frequently Asked Questions
Settings
Extension | Explorer
Users
A rolling average, also known as a moving average, is a metric used to forecast time series data by taking an average over a period of time to remove short term fluctuations.
It's calculated by averaging values over a specific period of time. The period average “rolls” or “moves” because each day the period changes to remove the oldest value and add the newest value.
The default time period used is 30 Days. This however can be changed to up to 60 days.
When tracking a calculated metric in a Google Ads KPI, the moving average is used for forecasting the KPI to the end of the period (week or month). The daily value utilizes a Machine Learning prediction so that you can better understand daily performance, whilst the rolling average provides you an indication of performance in the future because the metric is measured as an average over time.
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