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Data Source Metrics

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Category	Metric Name	Description
User	Users	The total number of users for the requested time period.
	New Users	The number of sessions marked as a user's first sessions.
	1 Day Active Users	Total number of 1-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 1-day period ending on the given date.
	7 Day Active Users	Total number of 7-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 7-day period ending on the given date.
	14 Day Active Users	Total number of 14-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 14-day period ending on the given date.
	28 Day Active Users	Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.
	30 Day Active Users	Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.
Session	Sessions	The total number of sessions.
	Hits	Total number of hits for the view (profile). This metric sums all hit types, including pageview, custom event, ecommerce, and other types. Because this metric is based on the view (profile), not on the property, it is not the same as the property's hit volume.
Traffic Sources	Organic Searches	The number of organic searches happened in a session. This metric is search engine agnostic.
Adwords	Impressions	Total number of campaign impressions.
	Clicks	Total number of times users have clicked on an ad to reach the property.
	Cost	Derived cost for the advertising campaign. Its currency is the one you set in the AdWords account.
Goal Conversions	Goal XX Starts	The total number of starts for the requested goal number.
	All Goal Starts	Total number of starts for all goals defined in the profile.
	Goal XX Completions	The total number of completions for the requested goal number.
	All Goal Completions	Total number of completions for all goals defined in the profile.
	Goal XX Value	The total numeric value for the requested goal number.
	All Goal Value	Total numeric value for all goals defined in the profile.
	Goal XX Abandoned Funnels	The number of times users started conversion activity on the requested goal number without actually completing it.
	All Goal Abandoned Funnels	The overall number of times users started goals without actually completing them.
Page Tracking	Entrances	The number of entrances to the property measured as the first pageview in a session, typically used with landingPagePath.
	Pageviews	The total number of pageviews for the property.
	Unique Pageviews	Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page title combination.
	Exits	The number of exits from the property.
Internal Search	Results Pageviews	The number of times a search result page was viewed.
	Total Unique Searches	Total number of unique keywords from internal searches within a session. For example, if "shoes" was searched for 3 times in a session, it would be counted only once.
	Sessions with Search	The total number of sessions that included an internal search.
	Search Refinements	The total number of times a refinement (transition) occurs between internal keywords search within a session. For example, if the sequence of keywords is "shoes", "shoes", "pants", "pants", this metric will be one because the transition between "shoes" and "pants" is different.
	Search Exits	The number of exits on the site that occurred following a search result from the site's internal search feature.
App Tracking	Screen Views	The total number of screenviews.
	Unique Screen Views	The number of unique screen views. Screen views in different sessions are counted as separate screen views.
	Time on Screen	The time spent viewing the current screen.
Event Tracking	Total Events	The total number of events for the profile, across all categories.
	Unique Events	The number of unique events. Events in different sessions are counted as separate events.
	Event Value	Total value of events for the profile.
	Sessions with Event	The total number of sessions with events.
Ecommerce	Transactions	The total number of transactions.
	Revenue	The total sale revenue (excluding shipping and tax) of the transaction.
	Shipping	The total cost of shipping.
	Tax	Total tax for the transaction.
	Total Value	Total value for the property (including total revenue and total goal value).
	Unique Purchases	The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.
	Product Revenue	The total revenue from purchased product items.
	Local Revenue	Transaction revenue in local currency.
	Local Shipping	Transaction shipping cost in local currency.
	Local Tax	Transaction tax in local currency.
	Local Product Revenue	Product revenue in local currency.
	Internal Promotion Clicks	The number of clicks on an internal promotion (Enhanced Ecommerce).
	Internal Promotion Views	The number of views of an internal promotion (Enhanced Ecommerce).
	Local Product Refund Amount	Refund amount in local currency for a given product (Enhanced Ecommerce).
	Local Refund Amount	Total refund amount in local currency for the transaction (Enhanced Ecommerce).
	Product Adds to Cart	Number of times the product was added to the shopping cart (Enhanced Ecommerce).
	Product Checkouts	Number of times the product was included in the check-out process (Enhanced Ecommerce).
	Product Detail Views	Number of times users viewed the product-detail page (Enhanced Ecommerce).
	Product List Clicks	Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).
	Product List Views	Number of times the product appeared in a product list (Enhanced Ecommerce).
	Quantity Added to Cart	Number of product units added to the shopping cart (Enhanced Ecommerce).
	Quantity Checked Out	Number of product units included in check out (Enhanced Ecommerce).
Social Interactions	Social Actions	The total number of social interactions.
	Unique Social Actions	The number of sessions during which the specified social action(s) occurred at least once. This is based on the the unique combination of socialInteractionNetwork, socialInteractionAction, and socialInteractionTarget.
Custom Variables or Columns	Calculated Metric	The value of the requested calculated metric, where refers to the user-defined name of the calculated metric. Note that the data type of ga:calcMetric_ can be FLOAT, INTEGER, CURRENCY, TIME, or PERCENT. For details, see https://support.google.com/analytics/answer/6121409.
DoubleClick Bid Manager	DV360 Clicks	DBM Total Clicks (Analytics 360 only, requires integration with DBM).
	DV360 Conversions	DBM Total Conversions (Analytics 360 only, requires integration with DBM).
	DV360 Cost	DBM Cost (Analytics 360 only, requires integration with DBM).
	DV360 Impressions	DBM Total Impressions (Analytics 360 only, requires integration with DBM).

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Data Source Metrics